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About
IMC is a culture-driven agency that strategically combines human capital strategies with world-class creative execution to drive quicker, more positive outcomes for brands.  Our crowning achievement is twofold: creating transformative work-life cultures for organizations that change the world and enhancing the bottom line of your business kingdom. 

Mission

Our mission at IMC is to fuse strategic human capital strategies with exceptional creative execution, building 'Crowne Cultures' that drive transformative business growth and make a global impact.

Vision

Our vision is to be the world's leading agency in creating transformative cultures, setting a new standard for brand success and work-life integration. We envision a future where businesses globally thrive on the strength of their 'Crowne Culture', leading to remarkable outcomes for their people and their bottom line.

Plan

Plan. Position. Possess.

In the Plan phase, IMC Culture professionals leverage research, analytics, and industry insights to guide strategic decision-making. Through a thorough brand audit, we interrogate the current landscape, uncover critical issues, identify key audience segments, assess competition, evaluate differentiators, and analyze the technological landscape. This wealth of knowledge leads us to a place of "enlightenment," enabling us to develop a strategically brilliant plan that align your brand's essence with the expectations and aspirations of both employees and customers.

Position

Plan. Position. Possess.

In the Position phase, we strategically position your brand to maximize its relevance and impact among employees and customers. Building upon the insights gathered during the planning process, we design positioning strategies that resonate with both audiences. By aligning your brand's values, purpose, and unique value proposition with the needs and aspirations of employees and customers, we foster a deep sense of connection and loyalty.

Possess

Plan. Position. Possess.

In the Possess phase, we create engaging experiences and communications that inspire both employees and customers. By developing tailored strategies, creative campaigns, and impactful initiatives, we empower employees to become brand advocates and customers to become loyal brand ambassadors. Our goal is to foster a sense of belonging, purpose, and enthusiasm among employees while delivering exceptional experiences that captivate and retain customers.

Partner with IMC to experience our holistic approach that empowers your brand to thrive. Through our PLAN, POSITION, and POSSESS methodology, we will help you cultivate a thriving culture, inspire unwavering customer loyalty, and drive exceptional business success. Together, we will create a seamless connection between your brand and its stakeholders, unlocking the full potential of your organization.





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