Client: Cobb Schools Foundation
Agency:
IMC
Situation
A senior leader who heads out the foundation of the second largest school district in Georgia was tasked with a new assignment: develop a initiative communicates the overall mission and purpose of the Foundation that would not only generate donations but also rally the staff and local community to get involved. Embracing the challenge, the leader knew to accomplish the goal it would require a dedicated team and resources. They turned to IMC to help create a high-impact and engaging communications strategy to help.
Solution
Through the ability to have direct contact with the client through our service, we established trust and helped leaders see and understand the impact that having engaging content and a web presence can have a beneficial impact on the organisation. As we continued to aid in the client's communication needs, we also have been able to help educate the foundation on different marketing and culture aspects to help benefit the foundation all around. The client had a solid foundation to build upon, and through partnering with IMC they received a newfound understanding and insights on how best to communicate their mission with the community via their web presence and video but more importantly ASK for help.
We also aided in mailing listing, print advertisements, and paid online advertisements. Keeping brand consistency throughout the online experience and also print advertising helps retain brand loyalty for returning markets and new visitors.
Atlanta Office
1995 North Park Pl.Atlanta, GA. 30339info@imc.consulting
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