Situation
Plentiful Hair Solutions provides hair care products for all hair types. On top of providing physical products for their consumers, Plentiful wanted to educate their audience on healthy hair growth and other information on protecting one's hair through a video series. That's where IMC came in to play.
Solution
Plentiful Hair Solution's overarching goal was to broaden their reach and educate their current and growing audience on hair health and their products. We wrote, directed, produced, and edited this series for Plentiful called the "Hair Doctor Series".
These videos were released throughout their campaign and aided in the education of hair care while also developing relationship marketing but putting a face and name to the brand as a whole. We also provided a redesign option for their current web presence and advertisement mock ups across all channels.
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