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SaMarc Dream and Achieve Foundation

+ Brand Activation

SaMarc Dream and Achieve Foundation

A Georgia Non-Profit dedicated to inspiring and enlightening Georgia youth to achieve their dreams through camps, speakers, and educational tours.

Client: SaMarc Foundation

Agency: IMC

Situation


A Georgia non-profit, co-founded by former NBA player and Coach, Sam Mitchell and friend Marc Upshaw, The SaMarc Dream and Achieve Foundation needed a website revamp. Their biggest issue was providing adequate information on the foundation, getting donations on their site, and providing easy forms for campers to sign up for the annual SaMarc basketball camp.

Creating experiences leaads will remember.

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Retargeting those who have previously visited your site.

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Ensuring online experience goes beyond desktop.

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Relationship marketing drives reach and new leads.

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Solution


The SaMarc Foundation's overarching goal was to have a website for people to learn more about the foundation, donate or become a sponsor, and where campers can easily sign up for their annual basketball camp.  We were able to redesign and build the foundation's website, creating a better online experience for and providing clarity to the Foundation, while also integrating an easy to use donation form.


We also created social media accounts across all platforms to help grow their search engine optimization and increase relationship marketing. By developing a social media calendar and creating content to be posted, the Foundation is better able to focus on their mission of improving and inspiring Georgia youth to achieve their dreams.


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